As brands increasingly rely on generative AI to crank out low-cost marketing visuals, Apple recently went in the opposite direction. The tech giant revealed that its new Apple TV intro was created ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using digital techniques, the new sequence was made by shooting large glass ...

Finneas and Apple teamed up for the new Apple TV intro video that will start airing before TV shows and movies. The video arrives alongside Apple rebranding Apple TV+ to just ‘Apple TV.’ Though the ...